Brand

Brand assets

Official Philidor voice, copy, logos, colors, typography, and patterns. Use approved messaging and these assets when referencing Philidor in press, integrations, events, or co-marketing.

Voice & copy

Canonical tagline, slogan, and positioning — plus tone rules for marketing, social, and product copy.

Company tagline

Independent risk infrastructure for on-chain capital.

Hero headlines, pitch decks, About, email signatures.

Short slogan

Score risk. Deploy capital.

Banners, ads, CTAs, social hooks, event slides.

Long positioning

Philidor scores, monitors, and governs on-chain capital through independent risk models, custom baskets, and open methodology, with risk dashboards, APIs, and advisory for institutional allocators.

Meta descriptions, partnership intros, MCP/API listings.

Brand personality

PreciseIndependentConservativeTechnicalInstitutionalTransparent

Do

Lead with risk before yield when contrasting Philidor vs yield aggregators.
Use score / monitor / govern — the verb triad in long positioning.
Cite deterministic models, open methodology, and on-chain execution controls.
Prefer on-chain capital over casual "crypto" in institutional contexts.
Attribute external score displays: Powered by Philidor + api.philidor.io.

Don't

Hype APY or imply Philidor endorses a vault tier.
Casual or meme tone, emoji spam, or ALL CAPS slogans.
Claim custody, insurance, or "guaranteed safe" outcomes.
Invent new taglines — use only the approved copy on this page.
Use deprecated copy: "The Independent Risk Layer for On-Chain Capital".

Logos

The chess pawn mark and lockup are the primary brand identifiers. Leave reasonable margin around the logo so it stays clearly visible — never place it on busy photography without a solid backing.

Mark — Primary

Chess pawn mark for light backgrounds. Minimum clear space: height of the mark on all sides.

SVG PNG

Mark — On dark

Reversed mark for dark sections, footers, and OG cards.

SVG PNG

Mark — Accent

Accent-colored mark for marketing accents (use sparingly).

SVG PNG

Logo lockup — Primary

Mark + wordmark for product headers and co-branding on light backgrounds.

SVG PNG

Logo lockup — On dark

Reversed lockup for footers, dark heroes, and social previews.

SVG PNG

Colors

Philidor uses a restrained palette: deep brand primary, light surfaces, and violet accent for interaction. Prefer primary colors for most UI; use secondary tokens for hover, borders, and diagrams.

Primary

Brand Primary

#29233C
rgb(41, 35, 60)
cmyk(32, 42, 0, 76)

Headlines, dark sections, primary text on light backgrounds.

Brand Secondary

#FAFAFA
rgb(250, 250, 250)
cmyk(0, 0, 0, 2)

Page background, cards on light mode, reversed text on dark surfaces.

Accent

#7C3AED
rgb(124, 58, 237)
cmyk(48, 76, 0, 7)

CTAs, links, focus rings, highlights, and interactive emphasis.

Accent Muted

#5B507A
rgb(91, 80, 122)
cmyk(25, 34, 0, 52)

Gradients, secondary emphasis, and depth on dark hero sections.

Secondary

Accent Hover

#8B5CF6
rgb(139, 92, 246)
cmyk(43, 63, 0, 4)

Hover states for buttons and links.

Accent Active

#6D28D9
rgb(109, 40, 217)
cmyk(50, 82, 0, 15)

Pressed / active states.

Surface

#FFFFFF
rgb(255, 255, 255)
cmyk(0, 0, 0, 0)

Cards, dropdowns, and elevated panels on light mode.

Surface Alt

#F4F4F7
rgb(244, 244, 247)
cmyk(1, 1, 0, 3)

Subtle section backgrounds and table stripes.

Border

#29233C1F
rgb(41, 35, 60 / 12%)
—

Dividers and component outlines on light surfaces. Base #29233C at 12% opacity.

Wire / Grid

#29233C61
rgb(41, 35, 60 / 38%)
—

Diagram lines and decorative grid patterns. Base #29233C at 38% opacity.

Patterns

Grid and gradient patterns support hero sections and event collateral. Keep opacity subtle so content remains readable.

Grid — Light

Subtle orthogonal grid for light marketing backgrounds.

SVG PNG

Grid — Dark

Grid overlay for dark sections (footer, hero).

SVG PNG

Accent gradient + dots

Brand gradient with accent dot pattern for hero bands and event assets.

SVG PNG

Typography

Inter is the sole type family across philidor.io and product apps — from marketing headlines to dashboard UI.

Display · 600 · 36–48px

Inter

Headline · 600 · 28px

Independent risk infrastructure for on-chain capital.

Body · 400 · 16px

Deterministic vault scoring across 700+ markets on philidor.io.

Body medium · 500 · 15px

UI label · 500 · 13px

Risk score · Prime tier · 8.4/10

Caption · 400 · 12px

Data provided for informational purposes only.

Monospace data uses JetBrains Mono in analytics tooling only.

Get Inter on Google Fonts →

Usage

Do not stretch, rotate, or recolor the pawn mark outside this palette.
Do not place the primary mark on low-contrast backgrounds.
Minimum digital height for the pawn mark alone: 24px; for the lockup: 32px height.
Product names: "Philidor", "Philidor Analytics", "Philidor Vaults", "Philidor Agents" — capitalize as shown.
Risk scores and data are informational only. Third-party frontends may show Philidor risk scores or ratings to their users only if they are an authorized Philidor API customer and source that data through api.philidor.io under their agreement with us.
When displaying Philidor risk scores or ratings, include visible attribution such as "Powered by Philidor" and link to our disclaimer when publishing yields or ratings.

By downloading these assets you agree to use Philidor trademarks in line with our Terms of Service.

For press or partnership requests, email contact@philidor.io.